WEEK 5, COLUMN 5
Speaker:
Meghan Daum adds a fiery flare to her OP-ED, “Daum: Real Beauty, Really Dove?”, by opposing the companies faulty and hypocritical claims for a new project. Daum supplies multiple sources of past evidence against the company and demonstrates a strong voice of feminism through out the article.
Occasion:
At the time of publishing the article, famous soap company, Dove, released a new project documenting a social experiment of women describing themselves to a forensic sketch artist, who blindly draws them behind a curtain. She writes to ridicule the company for past hypocrisy of the real definition of "beauty" and to increase awareness of their faulty claims.
Audience:
The targeted audience in this piece would be women, particularly feminists. Daum strives to open the eyes of the public to define what "real beauty" is, and how Dove's new and old projects are faulty. The article identifies how Dove uses women whom easily meet culturally sanctioned standards of attractiveness. Daum writes, "But the problem with being told you're more beautiful than you think is that you're still being told that beauty matters a lot." She emphasizes the point of true beauty not being held to certain standards and ought be indefinite. Not only does Daum reach out to women, but she writes in a way to open the eyes of the general audience. She emphasizes societies harsh, and judgmental over rule on the appearance of women and their self-esteem levels.
Subject:
Daum clearly speaks for the justice of women's appearance in modern day society. She appeals to ethos by writing as a feminist women and to pathos by incorporating self esteem and views of women by society to make her argument valid. She purposely uses quotes from recent Dove projects to emphasize her claim by attacking the original source.
Tone:
Daum portrays an educated and cynical tone, but polishes it with feminist appeal throughout the article. She starts off by describing her disappointment with projects similar to Dove's multiple campaigns who tend to stereotype beauty. She does this by carrying out a casual tone, which makes her argument more effective by being more comprehensible to all audiences.
Meghan Daum adds a fiery flare to her OP-ED, “Daum: Real Beauty, Really Dove?”, by opposing the companies faulty and hypocritical claims for a new project. Daum supplies multiple sources of past evidence against the company and demonstrates a strong voice of feminism through out the article.
Occasion:
At the time of publishing the article, famous soap company, Dove, released a new project documenting a social experiment of women describing themselves to a forensic sketch artist, who blindly draws them behind a curtain. She writes to ridicule the company for past hypocrisy of the real definition of "beauty" and to increase awareness of their faulty claims.
Audience:
The targeted audience in this piece would be women, particularly feminists. Daum strives to open the eyes of the public to define what "real beauty" is, and how Dove's new and old projects are faulty. The article identifies how Dove uses women whom easily meet culturally sanctioned standards of attractiveness. Daum writes, "But the problem with being told you're more beautiful than you think is that you're still being told that beauty matters a lot." She emphasizes the point of true beauty not being held to certain standards and ought be indefinite. Not only does Daum reach out to women, but she writes in a way to open the eyes of the general audience. She emphasizes societies harsh, and judgmental over rule on the appearance of women and their self-esteem levels.
Subject:
Daum clearly speaks for the justice of women's appearance in modern day society. She appeals to ethos by writing as a feminist women and to pathos by incorporating self esteem and views of women by society to make her argument valid. She purposely uses quotes from recent Dove projects to emphasize her claim by attacking the original source.
Tone:
Daum portrays an educated and cynical tone, but polishes it with feminist appeal throughout the article. She starts off by describing her disappointment with projects similar to Dove's multiple campaigns who tend to stereotype beauty. She does this by carrying out a casual tone, which makes her argument more effective by being more comprehensible to all audiences.